This is what drew my attention to
ecological economist John Gowdy, who begins this short talk on preferences and
valuation by admitting that many of the most exciting developments in
contemporary economics – such as the recognition that humans are part of social systems – are rather obvious to non-economists.
If you have a spare 15 minutes
I can recommend watching the video but, if not, here’s a quick summary.
Following his initial statement, Gowdy
looks at these recent developments in a bit more detail explaining that
research in behavioural economics is challenging some of the fundamental
assumptions of textbook microeconomics. Microeconomics is the study of decision
making at the individual or firm level and, therefore, these assumptions are
often referred to collectively as the model of ‘economic man’: an individual
who is purely selfish, perfectly rational and makes decisions based on a set of
intrinsic preferences. Gowdy highlights research that contradicts the last of
these assumptions by arguing that preferences are not constant or based on what
is ‘best’ for an individual, but are influenced by a range of factors such as
the opinions of respected figures.
Because individual preferences are not,
therefore, innate Gowdy argues that conventional environmental valuation
techniques that rely on the model of economic man are too simplistic. It may be
possible to use individual preferences to derive monetary values for unpriced
goods and services, but if these preferences are liable to change there is no
guarantee that the calculated value is consistent with the most socially desirable
outcomes.
Observing collective decision-making in
rural Nigeria, he suggests that a more appropriate approach to environmental
valuation would involve deliberation rather than algebra. While I agree in
principle, I’m skeptical about the practicality of such deliberative valuation.
Extended discussion to reach consensus may be an appropriate way to solve
problems in a small rural community, but it’s not clear to me how such an
approach would work when trying to establish values that are used to guide national-level
decision-making.
Throughout the course of this blog I’ve
noticed that this tradeoff between accuracy and practicality is a frequent
problem in environmental economics. As I wrote earlier, I agree that
environmental valuation is desirable in principle, as a way to highlight the
social and economic importance of the environment to policy makers. However, in
light of the practical issues I’ve examined I now find myself questioning the
use of environmental valuation and wondering whether it threatens to do more
harm than good. I’m still mulling this over so make sure you check back
sometime in 2014 for my concluding thoughts.
Until then, hope you’re all enjoying the Christmas break and Happy New Year!
Until then, hope you’re all enjoying the Christmas break and Happy New Year!
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